Built on the belief that delicious doesn’t have to mean complicated, Firebird serves up crave-worthy chicken meals with unbeatable value, standout taste, and a brand experience that’s anything but ordinary. We’re here to set the standard for fast food done right — hot, fresh, and full of flavor, every single time.

The branding perfectly matches Firebird’s ethos; it’s bold, eye-catching, and just a little offbeat while also proving that you don’t need endless elements to create a strong brand. The color palette flips traditional fast food branding on its head by combining a striking electric blue with a vibrant, punchy orange. The typography is crisp and confident, simple yet full of life and character. The mascot icon is the perfect compliment to both elements, with a whimsical and sharp illustration that ties everything together.

All aspects of the brand, from packaging to the color palette, set the tone for exactly the kind of brand Firebird is–unlike anything Accra has ever seen before.