Joy Christian
Designing a brand identity that complements but doesn’t overpower an iconic brand is all about balance; to enhance and complement the pieces, not compete with them. The kind of branding that fits in so perfectly, you barely even notice it.
brand identity design
The Joy Christian Brand Identity finds this balance, between timeless elegance and confident fun. At the heart of the identity is the interlinked J and C monogram: sleek, classic, and instantly recognizable. Just like the Joy Christian woman, the branding exudes confident, timeless style.
From tissue paper to custom cookies, the brand identity was brought to life beautifully at the Joy Christian Plume Élite launch.
let’s make something awesome together.