Aisle 28 has always been about tasty food and great vibes, and they needed an identity to match. We revamped their original brand identity from the ground up, to reflect their shift from a casual bistro to a modern, vibrant bar & restaurant. The new logo is bold and striking,and the color palette of black and orange adds to the rich, moody and impactful identity.

The standout, and our favorite part, of the new identity is the fun bespoke typographic pattern that references their signature menu items. Used on everything from menus to paper bags, it sets the tone for the new Aisle 28.