Charge Express is on a mission to power the future of electric mobility in Ghana with rapid EV charging stations—and we were thrilled to help them bring their vision to life.
The visual identity for Charge Express is fresh, bold, and full of character, inspired by energy, speed, and sustainability.
The logo is typography led, and features strong letterforms constructed with sharp edges and beveled corners that suggest technology, energy, and infrastructure. The letter ‘C’ in the name also doubles as the brand icon. Its shape is customized to reference an electricity bolt, resulting in an abstract yet very unique and memorable icon. The brand is confident, assured, and high quality.
The color palette is made up of bright electric green, referencing new and clean energy, and a navy blue that balances it out well. Black also supports the palette as an additional color.
In addition to the brand identity, we delivered templates and materials for signage, social media, and presentations to keep their branding strong across all platforms.
We also laid out guidelines for the design of their website and app to reflect their forward-thinking approach and commitment to driving the EV revolution in Ghana, resulting in a truly seamless execution of their brand identity.
let’s make something awesome together.