5 years ago, we made magic with Nokware Skincare for the launch of their Littles shea butter range — one of our favorite projects ever! When it was time to design the packaging for the newest Littles products, we were so excited to revisit the fun, playful and cheerful branding.
When designing the packaging for the new Nokware Littles bath soaps and lotions, each one came with its own unique challenges. We had to adapt our original Littles designs to match the current Nokware aesthetic — refined, clean, and natural — while keeping all the fun, whimsy, and cuteness that made Littles so special in the first place. And of course, we had to make sure it felt just as authentic and African as the rest of the Nokware line.
We kept some of our favorite original elements (the swoops and curves of our original design, the clear, bold text, and the overall cuteness) while introducing brighter colors, simpler smileys, and of course our illustrations of the new bath friends!
From testing what felt like a million shades of yellow to hand-cutting packaging samples, we went deep into the details to design products that little ones and their parents will be proud to display and use!
Photography by Phloshop
let’s make something awesome together.