Nova Wellness Center has a bold vision: to redefine chiropractic and wellness care in Ghana with an innovative, integrative approach. They aren’t just another clinic—they are on a mission to change how people think about spine health and holistic healing.
Naturally, when it came time to move into a brand new state-of-the-art clinic in Dzorwulu, they needed a brand identity that felt just as modern, dynamic, and forward-thinking as they are.
The identity we crafted for Nova Wellness is modern, timeless, and sleek. The bespoke mark at the heart of the identity, our nova icon, is an abstract mark that is inspired by a few different elements. A lotus flower, a traditional symbol of wellness and health, is combined with a tall, swooping dotted line that curves and arcs to suggest the curve of the human spine. The icon is aesthetically pleasing, while also having an apt symbolic meaning. The typography is simple yet full of character, with unicase letters that provide a clean balance with the icon. The color palette remains faithful to the original Nova Wellness color palette, with slightly updated shades that feel fresh and inviting.
From the logo to the color palette, typography, and brand messaging, every detail was designed to reflect Nova Wellness’ commitment to expert care, cutting-edge treatments, and an all-around feel-good experience. We blended clean, professional aesthetics with a warm, inviting touch—because healthcare should feel approachable, not intimidating.
The result is a fresh, future-forward brand that stands tall (just like their clients after a few sessions!). Nova Wellness is now unmistakably positioned as Ghana’s go-to destination for spine and wellness care.
let’s make something awesome together.