Sheacare Essentials came to us with a clear goal: refresh their look without losing their cool. Their whipped shea butters were already a customer favorite, but the packaging felt a little too safe and generic—nice, but not them. They wanted more personality, more pop, and a look that really felt like their brand.
We revamped their packaging, bringing color, illustration and typography together to create the perfect blend of luxe and minimalism. Every jar now feels custom, considered, and full of character—just like them.
We also designed their new website—an easy-to-use, mobile-friendly e-commerce experience that feels just as fresh as the new packaging. Built from scratch with their brand in mind, the site is clean, modern, and super intuitive to shop. It keeps the same elevated feel as their new visuals, creating a seamless experience from screen to shelf.
The scent quiz is the highlight of the web experience. As a brand that heavily invests in their fragrances, it was important to Sheacare that we find a way to bring their scents to life even through the screen. By answering a few simple questions, customers can visualize what their new favorite body butter will smell like before it even arrives.
From jar to checkout, Sheacare Essentials now has a look and feel that’s as smooth as their shea butter.
let’s make something awesome together.