This identity is elegant and clean, representing a graceful yet confident brand.
The brand mark features an interlocking L and E in a cursive font, joined together in one fluid line as if to suggest a dancer’s movement. The monogram is bold but not heavy, and the smooth curves are inviting and approachable. The text wraps around the monogram, creating an iconic stamp that strengthens brand recognition and adds a strong sense of credibility and authority. The color palette is made up of warm neutral tones that are warm and inviting.
The result? An iconic, welcoming brand that captures the magic of Lauretta’s studio and is instantly recognizable. We couldn’t be happier with the final outcome!